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SEO is like a wild beast: whoever tamed it goes the fastest. How did we do it?

1 modification of SEO. Working with low-frequency requests (low-frequency requests).

Yes, yes, some companies in the market position the work with low-frequency requests as a chip, when others have left the tariffs like “200 requests for $600” for several years.

Which gives a promotion on low-frequency requests:

It is easier to promote a website for low-frequency requests.
Since still a large number of agencies are moving sites with a link to the number of advanced requests, then most often they promote the HF and LF requests. And for low-frequency requests, the competition is much lower.

Traffic on low-frequency requests is better converted into requests.

People can put different meanings into the same words, and the more additional “explanations” we get from them, the easier it is to understand what a person is looking for and where to bring him. Since low-level requests more accurately reflect the intention of users – then when you promote them you get a better audience on the site. Example: we have a client, a logistics company, which we promote the site with 0 and started with low-frequency requests. In the 4th month of promotion the company has reached a stable flow of requests. Conversion of the site is now ~10-12%.

The developed low-frequency requests create a “springboard” for the output of the site by frequency and high-frequency requests.
After the developed low-frequency queries the site is easier to promote the RF, and then the RF, as will be accumulated volume of useful and relevant content for promotion and these requests.

The total traffic from low-frequency queries can bring the same number of people to the site as the RF / MF.
LF queries result in tens, hundreds and thousands of times less traffic than RF and RF (depending on the subject). But there are many more of them, so the total promotion of low-frequency can bring you to the site as much traffic as would come in the RF / HF.
2 SEO modification. Working with the convenience of the site (usability).

Usually this service is a separate job. And within the framework of SEO a small percentage of companies undertake to work with the convenience of the site. And companies, who have it not just a clause in the contract, and actually conducted audits, recommendations are developed, the effect of their implementation is tracked – even less. I believe that work with usability should be carried out by each company / agency in the promotion, otherwise what is the point of promotion, when the incoming traffic is not delayed on the site? It’s only a pity that not everyone understands this point among clients, and the choice is often built “at a price.

What gives work with the “usability” of the site:

The resulting traffic to the site is better converted into requests, ie work to promote faster than themselves pay off.
Let me give you an example from my experience: we were approached for promotion by the owner of a sports equipment store. The monthly traffic was ~90-130 thousand people. After reviewing the site, my colleagues and I decided that the client would get the expected result much faster if he raised the conversion, rather than promoting. That’s what we did. It took us a week to find and correct the main inconvenient moments, and the result – the conversion of the store increased by 0.5%, which gave 80-100 orders a week more. How many months would it take us to move the site to achieve the same results?
Less traffic loss, lower “bounce” rate. A high bounce rate may not only be due to the fact that your site is slowly loading. For example, if the site has a huge hat fixed on all pages – when you go through the pages it may seem that nothing happens and the site does not work. This is a particularly common problem for templates.

Working with the content of landing pages.

This is not a modification or approach to working with SEO, but rather the company’s approach to working with its clients. I have included it in this article, because this approach has already appeared on the market, although it is still quite rare.

The essence of the approach is that the company begins to penetrate into the client’s business, to distinguish its advantages and describe them in human language. And then they replace all these “best specialists” “great experience”, “customer focus”, “100500 years on the market” and the monologue of the company about his beloved.

What work with content gives:

The site visitor has additional criteria (in addition to price, discounts and promotions) to choose who to contact. If you solve your clients’ problems better than others, or faster or more convenient way – you are guaranteed to receive appeals from them. Even if your price tag is a little higher on the market. If you are not talking about yourself, but about your client – you are different from 99% of your competitors. Why didn’t I write “increasing conversion to the site”? Because there will always be those who choose the price. There will always be customers who are just not yours. And working with the content of the site you can cut them off, and at the same time save time their sellers to process non-target LEADs. Believe me, for this they will tell you: “Thank you”!
Growth of conversion into sales.

Yes, write angry comments that it is impossible and your favorite about info gypsies. But it is. Cutting off “not their own”, the company knowingly receives better treatment, so conversion into sales usually increases.
The growth of brand recognition.
It’s all about…