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5 main differences between 301 and 302 redirects

What is the difference between 301 and 302 redirects

Every experienced webmaster should know when to use 301 and 302 redirects.

It happens that you can use both. But most often where redirect 301, 302 is suitable, it is inappropriate to apply. Indeed, despite some similarities between redirect 301 and 302, SEO site optimization can go quite the wrong way if you do not understand the features of using each of them.

Unlike its “close relative”, a 302 redirect is only a temporary redirect to another address, which implies a return to the old version in the uncertain future.

301 and 302 redirects – differences

When using the 302 redirects and the reference weight is not transmitted to the new URL. In 301 and 302 redirects, the difference is not observed only with regard to traffic transfer – in both cases, the user using the old link will always be redirected to a new page.
301 and 302 redirects have differences in the perception of the original page by search engine bots. If at 301 you need to forget about the old page and never try to access it again, then the 302 redirect is an indication not to forget and continue to index its contents regardless of the duration of the redirect.
Impact on the search results depending on the choice of 301 or 302 redirects – the differences will relate to the termination of the old page in the search results (at the 301st) or the presence of both pages in them (at the 302nd).
It should be borne in mind that using the 301 and 302 redirects, the difference in risk of getting under the filters of search engines is quite significant.
If for the 301st redirection can only be punished if targeted frauds are detected by gluing indicators and the weight of different sites, then the 302nd can often be recognized as an element that is often used in black SEO (as a kind of cloaking).
When setting up 301 and 302 redirects, there are no differences. The same commands are used.

Redirect 301 or 302?

n example of successful use of the 302 redirect is a page with promotional offers in the online store. In order not to constantly redo the main page, filled with content and promoted in search engines, you can temporarily redirect it to pages with lists of fresh promotions that can change even daily.

You should also opt for the 302nd redirect if:


1)the original page should be hidden from the eyes of visitors (is being finalized or amended);
2) it’s important that the old page continues to be indexed;
3) users only need to see a new page;
4) the absence of indexing of the final page is not critical;
5) links on the original page should be further indexed;
6) the target page will change frequently.

If you correctly understand the appropriateness of use, the 301 and 302 redirects can become indispensable assistants to the webmaster, who constantly works on optimizing and promoting the site, makes significant changes to it and does not want to lose the results achieved.